Why Does the Company You Work For Exist?

Why does the company you work for exist? As a leader, how does knowing that why affect your daily actions and decisions?

Vision, Mission, and Values are far too often beautiful, feel good statements that live on a wall or in a handbook. And an incredible amount of time went into drafting and designing them. The problem? Most leaders treat them as exactly that. Beautiful art on a wall.

They come to life when leaders actively operationalize them, when the why of the company shows up in how the team makes decisions, sets priorities, and does the work every single day. What do you do as a leader to bring your company's Vision, Mission, and Values off the wall?